Now, I help should-be-satisfied entrepreneurs like you, deliberately create businesses using these same brand strategies used by Nike and Ralph Lauren.
You can build a business that's precisely aligned with exactly who you are.
You'll integrate, shine up, and lead with the parts of yourself that you particularly enjoy. This is the kind of work-life you've been wanting and the deep satisfaction that you've been longing for.
All it takes is living a whole, integrated life and business.
We can't separate what we care about from who we are. Sharing your whole self lets your potential clients get to know, like, and trust you on a deeper level.
Revealing whatever is true and real for you makes it so much easier to show up with effortless confidence and bond with people who are a good fit for you and your business.
Nike really was created by real elite athletes.
Ralph really does live on a legit elegant horse ranch.
AND YOU, MY FRIEND, JUST HAVE TO BE YOURSELF.
When you show up with all of your unique YOU-ness, your business brand differientiator is simply and magnificently...YOU.
When I worked for Nike and Ralph Lauren (prior to becoming a coach), we were all about giving you, the customer, an amazing experience.
We designed every aspect of every interaction - from the stores, to the product, to the packaging, to the ads - to be a total brand experience. We wanted it to feel amazing and awesome to be associated with us - to be a "Nike shoe dog" or to wear "Ralph." And it worked.
As a PCC level Co-Active Professional Certified Coach (accredited through the International Coaching Federation), I have the experience to ask the right questions to help you find your own answers. I will offer perspective, challenge you to go for what you really want, and hold onto your dreams when you're feeling lost.
I believe doing work that is a full expression of your unique brilliance and point of view is the most effective way to create sustainable satisfaction, freedom, and success - as well as a more economically balanced and socially just world.
It's my honor to help you to clarify and get comfortable and confident owning and talking about your unique personal and professional experiences to convey your genuine authority.
Being a coach and running my business this way lets me live in sync with what I care about. Reading what I love to read and creating content and products that are meaningful and align with my values.
My three kids are all taller than me now and have almost all flown the coop - which means less laundry, more "me-time," and a very excited mama anytime we can all get together!
We have a little urban homestead here in my suburban backyard - with vegetable gardens and a literal coop around back, occupied by four chickens (Betty, Ruth, Kamala, and Eleanor). Last year, we said goodbye to our sweet, 14-year-old chocolate lab, Luna, and I still miss her.
My business is built around all the things I love to do and the skills that come naturally to me - from my personal experiences in life and as an entrepreneur, as well as my previous corporate in branding and marketing with Nike and Ralph Lauren. My experiences in positioning, branding, and marketing allow me to strategize with clients about expressing and communicating their unique expertise and authority from many angles.
I work via phone from my home office because it not only gives us both the freedom to optimize our time, but most importantly creates a real sense of intimacy with clients and creates a dynamic that actually deepens the effectiveness of the work we are doing.
If you come by on the weekend, you'll most likely find me at home. Yep, I'm a huge introvert and I love sitting on my porch, reading and drinking coffee. I also might be in my garden up to my elbows in dirt or on my laptop digging deep into whatever business, psych, or personal development topic has me obsessed this week.
I've done my learning in real life and in the classroom - and I strive everyday to practice what I teach my clients about finding clarity, making deliberate choices, and showing up fully.
I believe the world would be a better place if we were all able to be our full, whole selves everyday and do the work we love, on our own terms.