CREATE YOUR next level of success,
On your own terms.

the confidence formula

position  |  package  |  polish

You got the grades, you got the degree, you got the job, and
it all came pretty naturally for you.
You put real effort into your work, you’re smart, you’re detail oriented, and you’re proud of your results…

but this certainly doesn’t feel like success.  

You’ve got the job you’ve worked so hard for, but not the title, salary or respect you thought would follow.

You’re the kind of professional
who does the right thing.

but that isn’t easy when your co-workers and managers have the wrong impression of you (and it isn’t exactly a good one).  

all it really takes is showing up authentically and confidently

You give everything you've got, but your effort is overlooked because credit is always going to the team.

You’re consistently producing work that moves the needle for the company, but your salary and title don’t match your contribution because you’re not one of the political sharks or savvy players.

You take on more work to prove your value, but you’re still unappreciated because you're just making your boss look good.

You've bought new clothes and you try to chat up your co-workers, but you still don’t fit in because inside you feel insecure, awkward, uncomfortable, and fake.

Maybe you've even seen a therapist, but you’re still not sure what to do.

You’re tired of the games and desperate to just be yourself.

You know you produce excellent work.
You KNOW you were meant for more than this.
You know you're READY TO CREATE SUCCESS, on your own terms.

I understand, because I’ve lived this.

My job at Nike started off as a secret shame-fest of trying to fit in and be cool. The more I tried to act confident, the more awkward I felt.

When I finally stopped trying to be like everyone
else and figured out how to show up with genuine confidence - that's when everything changed.

because you're genuine, confident, and people like you.

because your works days are in sync with your natural rhythms.

because your space feels good and affirms who you are.

you naturally draw people to you 

you feel excited and energized about work 

you enjoy being in your office

because you're in demand and can afford to be picky.

you only work with people you truly enjoy

because you love how it feels to be on-brand and look great.

You dress in your own signature style

because you're finally earning what you're worth.

You check your bank account, just for fun

because you're recognized as the go-to expert in your field.

You wake up to opportunities in your in-box 

here's how your career can look

I struggled with insecurity and being seen accurately and it impacted my ability to enjoy my work and get ahead, until I figured out how to pivot toward my strengths and show up genuinely and confidently as my
own professional brand.

But it doesn't have to feel that way

I know that, even if you believe it’s possible to get ahead in your career, it probably feels like you'll have to walk through a social and political minefield to get there.

what clients say...

"I was very frustrated at work and I didn't know what to do about it.

Working with Annie allowed me to see patterns that I had blinders to - which was INCREDIBLY helpful in changing how I showed up at work.

I learned to trust myself, my needs, my thoughts, and inner wisdom in a way that I have never done before.

The work I did with Annie literally changed the outcomes in my life by giving me the courage to level up and make a big career shift."

Jeannie Gracey
Major Gifts Manager

"There was a mismatch between how I presented myself and how I actually came across. I used to feel like if I dressed nicely and presented myself in a well-put-together way, I was an imposter.

After working with Annie, I'm now able to integrate my "polished presentation" into my natural identity.

Annie helped me convey my self-worth through the way I talked, my clothing, and other elements of my appearance so I could bridge the gap between my inner confidence and outer presentation."

Anisa R.
Entrepreneur

what clients say...

"I wanted to build confidence and structure around starting my own business, while still working full time in the tech industry. 

Through coaching with Annie, I had a shift in perspective and am far more aware of what had been holding me back.

I've seen my motivation and confidence increase and I've gained the resources I need to overcome set-backs and challenges."

Stephanie Baysinger
Recruiting and Operations Manager
Global Tech Company

what clients say...

the confidence formula

position  |  package  |  polish

introducing...

because you're ready for the next level.

start packing up your cubicle,

THE CONFIDENCE FORMULA is all about discovering the best parts of yourself and expressing who you are with genuine ease and self-assurance.

You'll deliberately craft the experience you want others to have of you, eliminate competition, and build a career that is perfectly aligned with who you are.

A professional coaching and strategy program that will help you get the recognition, freedom, and success you've been craving.

"Before working together I felt confused and needed clarity about my business. I had been struggling with how to make people see the value on my services, and I was frustrated.

Annie was able to help me clarify and understand SO much immediately. I felt like we put together a big puzzle in such a short period of time. Annie made it easy for me to see exactly how and where I need to take action.

Now I know what I need to implement, especially how to communicate what I do so people can see the value of my services."

Frida Ayala
Emotional Healer and
Yoga Teacher
freedomwithfrida.com 

what clients say...

"I needed clarity on my niche and what type of service I would offer and I was struggling with fears about moving forward with my business.

Annie helped me to see clearly from the perspective of possibility and harness my strengths to propel me forward in developing my business. I feel lighter and unburdened by my fears and I am much more confident about how to bring my best self to my business now.

Before our first session, I was nervous about sharing my challenges, so I especially appreciated Annie's open, kind, non-judgmental, down-to-earth style.

If I hadn't worked with Annie, I would be feeling stuck in indecision and still held back by my fear rather than taking steps forward in my business with an empowered mindset."

Mae yan
relationship coach
www.maeyancoaching.com

what clients say...

what clients say...

Anna Kaufman
Chief Badass
www.speaklikeabadass.com

"I was having a hard time
balancing everything in my life and
I wanted to enjoy my work more.

From working with Annie, I
saw new possibilities and was able to
call upon my own unique abilities and
internal strength to move in a productive direction.

As a result of working with Annie, I definitely have more joy in my life,
I've gotten more clients, and
I have a more successful business."

I’m Annie Kip, a formerly overlooked corporate professional who stopped trying to please everyone else, started sharing her unique, genuine self, and created a fulfilling, successful career around the work she loves to do, on her own terms.

When I first started working at Nike, everything I did to give myself a boost made me feel worse (hello Doc Martens, fake eyeglasses, and tragic black-on-black-on-black outfits - soooo not me!).

I pretended to be confident, but I wasn’t fooling anyone. I was trying to fit in by being just like everyone else. It left me feeling insecure, exhausted, and doubting whether I was really cut out for the job.


hello, my friend.

I know you’ve been working so hard to prove yourself and you're probably thinking this sounds nice but…just because it worked for me doesn’t mean it will work for you.

Today I coach professionals like you to use these same big brand strategies to align with the best parts of themselves, so they can create careers that give them the recognition, success, and freedom to do the work they love, on their own terms.

The brands I've worked with are geniuses at finding the sweet spot of fitting in and standing out. These brands are genuine and real and have raving fans who are all in.

I realized that I could apply the same branding strategies to develop my own confidence and build a career that felt genuine and allowed me to
do the work I loved to do.

It felt risky, but I took the chance of deliberately and strategically sharing what was unique and genuine about me and it paid off.

When I started treating all of my choices as personal branding decisions, I was able to lean into my strengths, relax and be myself - and I found my confidence,



"There was a mismatch between how I presented myself and how I actually came across. I used to feel like if I dressed nicely and presented myself in a well-put-together way, I was an imposter.

After working with Annie, I'm now able to integrate my "polished presentation" into my natural identity.

Annie helped me convey my self-worth through the way I talked, my clothing, and other elements of my appearance so I could bridge the gap between my inner confidence and outer presentation."

Anisa R.
Entrepreneur

what clients say...

what clients say...

"I was very frustrated at work and I didn't know what to do about it.

Working with Annie allowed me to see patterns that I had blinders to - which was incredibly helpful in changing how I showed up at work.

I learned to trust myself, my needs, my thoughts, and inner wisdom in a way that I have never done before.

The work I did with Annie literally changed the outcomes in my life by giving me the courage to level up and make a big career shift."

Jeannie Gracey
Major Gifts Manager

"I wanted to build confidence and structure around starting my own business, while still working full time in the tech industry. 

Through coaching with Annie, I had a shift in perspective and am far more aware of what had been holding me back.

I've seen my motivation and confidence increase and I've gained the resources I need to overcome set-backs and challenges."

Stephanie Baysinger
Recruiting and Operations Manager
Global Tech Company

what clients say...

the confidence formula

position  |  package  |  polish

here's what you get when you join

[PAYMENT PLANS AVAILABLE UPON REQUEST]

APPLY NOW

Click here to get started

YOUR INVESTMENT: only $1497

One-On-One Coaching & Strategy (6 sessions, 45 minutes each) for
the expert guidance you need to get ahead in your career.

Strategic Visioning to develop and define your goals to
hit the ground running focused on getting results.

Personal FISO assessment and strategic plan to get
recognition and appreciation for your work.

Weekly Personal Impact Practices to transform your mindset and
create enjoyable and powerful personal interactions.

Weekly Inspired Action Assignments so you will
move forward and stay accountable to your goals.

Check-Ins between coaching sessions via Voxer for
access to the support you need as you take action.





polish

You'll turn situational confidence into core confidence by identifying and leaning into your natural strangths. You'll develop and express confidence in a way that is unpretentious, easy, natural - and fun! 

trust yourself AND Feel free

You'll learn specific strategies to develop genuine confidence in social situations, deliberately deepen connections, and create strong personal ties in a way that will lead to the relationships, experiences, and opportunities you want and need to have success in your career.

Get ahead without being a political machine.

You'll look at the communication and feedback you're getting from colleagues and management, see how it affects you, and create a strategy to use this information to build your confidence and feel more comfortable taking credit for your work and contributions.

Step into the limelight and take the credit you deserve.

package

BE APPRECIATED AND RECOGNIZED FOR YOUR WORK

You'll get the guidance you need to understand your impact and make strategic, deliberate choices about the specifics of your wardrobe, demeanor, and environment, which will bring your professional brand into sharp focus and help you experience the power of your brand..

look and feel at-ease and self-assured

You'll use all the ways you communicate who you are, specifically your appearance and environment, to manage your non-verbal impact, mindset, and conscious and unconscious expressions. You'll leverage these tools to support your larger goals and confidently communicate your professional brand to get the results you want.


Upgrade the way you show up at work

position

You'll design your reputation and curate the things that you want people to know about you. With every choice you make, you'll close perception gaps between the way people see you and the way you want to be seen. You'll create the custom experience you want others to have in your presence, in a way that feels genuine and easeful.

Be seen accurately and positively

You'll take your vision and map out a step by step path that will launch you into an upward cycle of creating exactly what you want and avoiding the downward spiral of reaction, that has kept you buffering fot too long.

You'll clarify the kind of work you do best and enjoy most -including the way you prefer to work. You'll also identify who would benefit from your work and appreciate it - your niche - and make a step by step plan to do more of the work you love to do, on your own terms. 

Get unstuck and take control of your career.

You'll identify what’s exceptional about you and get clarity about how you can more clearly communicate your unique superpowers. Your well-defined professional brand allows you to “set it and forget it” - and finally let go of second-gessing, self-doubt, and insecurity. 

Play to your strengths and stop trying to please everyone.

some BENEFITS YOU'LL ENJOY

You'll turn situational confidence into core confidence by identifying and leaning into your natural strangths. You'll develop and express confidence in a way that is unpretentious, easy, natural - and fun! 

trust yourself AND Feel free

You'll learn specific strategies to develop genuine confidence in social situations, deliberately deepen connections, and create strong personal ties in a way that will lead to the relationships, experiences, and opportunities you want and need to have success in your career.

Get ahead without being a political machine.

You'll look at the communication and feedback you're getting from colleagues and management, see how it affects you, and create a strategy to use this information to build your confidence and feel more comfortable taking credit for your work and contributions.

Step into the limelight and take the credit you deserve.

You'll clarify the kind of work you do best and enjoy most -including the way you prefer to work. You'll also identify who would benefit from your work and appreciate it - your niche - and make a step by step plan to do more of the work you love to do, on your own terms. 


BE APPRECIATED AND RECOGNIZED FOR YOUR WORK

You'll get the guidance you need to understand your impact and make strategic, deliberate choices about the specifics of your wardrobe, demeanor, and environment, which will bring your professional brand into sharp focus and help you experience the power of your brand.

look and feel at-ease and self-assured

You'll use all the ways you communicate who you are, specifically your appearance and environment, to manage your non-verbal impact, mindset, and conscious and unconscious expressions. You'll leverage these tools to support your larger goals and confidently communicate your professional brand to get the results you want.


Upgrade the way you show up professionally

You'll design your reputation and curate the things that you want people to know about you. With every choice you make, you'll close perception gaps between the way people see you and the way you want to be seen. You'll create the custom experience you want others to have in your presence, in a way that feels genuine and easeful.

Be seen accurately and positively

You'll take your vision and map out a step by step path that will launch you into an upward cycle of creating exactly what you want and avoiding the downward spiral of reaction, that has kept you buffering fot too long.

Get unstuck and take control of your career.

You'll identify what’s exceptional about you and get clarity about how you can more clearly communicate your unique superpowers. Your well-defined professional brand allows you to “set it and forget it” - and finally let go of second-gessing, self-doubt, and insecurity. 

Play to your strengths and stop trying to please everyone.

position

polish

package

some BENEFITS YOU'LL ENJOY

Still wondering if this is right for you?

When you click the button below, you’ll be sent to my calendar to schedule your complimentary Brand Clarity Consultation.

We’ll use this consultation to discuss your career goals, identify what’s working for you and what’s not, and discover what would be possible for you with THE CONFIDENCE FORMULA. 

If THE CONFIDENCE FORMULA isn't right for you, I promise I will let you know and help you map out steps you can take to move ahead.

book now

Click here to book your complimentary
Brand Clarity consultation

let's work together to get you the recognition, freedom, and success you want.

Q: I’m not earning the salary I want yet, so I’m definitely on a budget. Can I really afford this?
A: The cost of this program is about as affordable as seeing a personal trainer a couple of times a month. While you might benefit from working out with a trainer (wouldn't we all!), investing in this program now will allow you to gain the confidence you need to actually create the career success you want - and the salary and perks that go with it. While this certainly is an investment to consider seriously, I suspect continuing to be perceived inaccurately and undervalued at work is what you really can’t afford.

Q: I’ve got a lot on my plate at work right now. How much time will it take to complete the program each week?
A: THE CONFIDENCE FORMULA is designed for busy professionals like you. Our weekly coaching sessions are 45 minutes and you’ll be implementing your action items throughout your workday, without setting aside any extra time. Many of my clients take on additional work and stay long hours at the office, trying to prove themselves and hoping to gain respect. Our work together in this program will get the results you want while eliminating the need to do more. 

Q: My confidence is low because I've been struggling with depression. Should I do therapy instead?
This coaching ands strategy program is not a replacement for therapy, but these two modalities can work together nicely. Typically, therapy takes longer and helps you understand yourself by figuring out the root cause of your difficulties. In contrast, THE CONFIDENCE FORMULA is focused on where your future and you're headed and gets you immediate results. Both coaching and therapy can be helpful, but only you can decide what is best for you. 

Q: I might be changing jobs soon. Should I wait to do this program?
A: If you are interviewing or looking to upgrade your position, it's super important to present yourself the way you want to be seen. This is a perfect time to get crystal clear on what you want people to know about you, develop your skills at sharing what is unique and genuine about you, and show up with confidence. The skills and strategies you'll learn in THE CONFIDENCE FORMULA are valuable at every stage of your career.

Q: My partner and I make decisions together. How can I explain what is different about this program?
A: THE CONFIDENCE FORMULA is all about being seen accurately. You'll use all the ways that you express yourself - your appearance, your demeanor, your environment - to deliberately convey what is unique and genuine about you. You'll deliberately choose how you want to be perceived and bring your vision to life. You can relax and feel confident that you are showing up accurately and positively and create the success you want to have in your career.

Q: I'm working from home a lot lately. How can this program help me if I'm not in the office?
A: Working from home makes it especially hard to create connections, stand out, and get ahead in your career. Even if it might feel safer to hide behind your screen, you're in danger of becoming invisible and taken for granted as just another cog in the machine. THE CONFIDENCE FORMULA helps you present yourself the genuinely confident way you want to be seen and gives you a strategic advantage over your colleagues who are being overlooked and unappreciated, working away in their home offices. 



got questions? i've got answers!

book now

Click here to book your complimentary
Brand clarity consultation
 


what I really want for you is to feel confident while doing the work you love. I want you to experience the recognition, freedom, and success you deserve. 

If you’re ready to finally get ahead in your career by showing up genuinely and confidently, then I’m ready to support you in making that happen.

MORE THAN ANYTHING,